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Business Leaders Need to Promote the New Booster Shots

Dr. Gleb Tsipursky
9 min readMar 1, 2023

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Business executives need to take the lead on promoting the newly-updated, Omicron-specific booster shots. Doing so will help reduce the number of sick days taken by their workers, minimize COVID outbreaks and superspreader events in their companies, reduce employee fears about returning to the office, and position executives as trustworthy participants in stakeholder capitalism.

Research shows that the new boosters from Pfizer and Moderna, which are bivalent — meaning they target both Omicron and the original COVID strain — are very safe, similar to current vaccines. They are also more effective than previous vaccines against the Omicron variants, which are prevalent in the US and elsewhere around the globe.

The boosters are widely available and price is not an issue as the Federal Government has purchased plenty of doses to give away for free to anyone approved to get one. They’re authorized for anyone over 12 years of age. Rochelle Walensky, Director of the Centers for Disease Control and Prevention (CDC), stated, “There is no bad time to get your COVID-19 booster and I strongly encourage you to receive it.”

The Slow Uptake of Booster Shots Is a Crisis Waiting to Happen

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Dr. Gleb Tsipursky
Dr. Gleb Tsipursky

Written by Dr. Gleb Tsipursky

Expert in #hybridwork #remotework #cognitivebiases. CEO at Disaster Avoidance Experts. Write for Harvard Business Review, Fortune, Inc. Magazine, Time, Forbes.

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