Never Go With Your Gut: Video and Audio Book Trailer

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Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patterns-what scholars call “cognitive biases”-and are preventable.

Unfortunately, the typical advice for business leaders to “go with their gut” plays into these cognitive biases and leads to disastrous decisions that devastate the bottom line. By combining practical case studies with cutting-edge research, Never Go With Your Gut will help you make the best decisions and prevent these business disasters.

The leading expert on avoiding business disasters, Dr. Gleb Tsipursky, draws on over 20 years of extensive consulting, coaching, and speaking experience to show how pioneering leaders and organizations-many of them his clients-avoid business disasters. Reading this book will enable you to:

  • Discover how pioneering leaders and organizations address cognitive biases to avoid disastrous decisions.
  • Adapt best practices on avoiding business disasters from these leaders and organizations to your own context.
  • Develop processes that empower everyone in your organization to avoid business disasters.

Book Video Trailer

Book Audio Trailer

Help yourself and others you care about avoid business disasters and maximize success: order a copy of the book right now!

Full Transcript of Trailer

Did you know that the biggest falsehood in business advice is “go with your gut”? I feel deep frustration whenever I see someone buy into some fire-walking guru’s toxic advice to go with your gut and shoot their career in the foot.

Research in cognitive neuroscience and behavioral economics shows that our gut reactions are adapted for the ancestral tribal environment, not the modern business environment. And, you need to avoid these primitive instincts to go with your gut, and instead be civilized and go with your head to avoid the dangerous judgment errors that scholars like myself call “cognitive biases”.

And that’s what Never Go With Your Gut is about. It’s the first book to focus on cognitive biases in business leadership, showing how these dangerous judgment errors bring down highly profitable companies and top-notch careers. More importantly, it uses cutting-edge research strategies and business case studies to show how pioneering leaders have actually successfully defeated cognitive biases. It gives you the tools that you need from them to defeat these cognitive biases and make the wisest decisions.

Now, you can be confident that these techniques will work for you. Because as the author, I’m a top thought leader on these topics. I have over 400 articles and 350 interviews in Time, Fast Company, CNBC, CBS News, and Inc. Magazine. For the last 20 years, I’ve consulted, coached, and trained leaders on how to avoid cognitive biases and make the best decisions as the CEO of Disaster Avoidance Experts.

And I’ve also spent over 15 years in academia, including seven years as a professor at Ohio State researching these topics. So I know both the latest scholarship and how to apply for this scholarship in business reality.

My clients, on average, decrease their costs by 15% and increase their revenues by 20% in the next year after implementing these techniques. What would you give to hit the same numbers?

Get a free book sample at You can also get the book on links from that same website, or at a bookstore near you. I want you to take advantage of the strategies in this book to maximize your success and leave business disasters to your competition.

Image Credit: Disaster Avoidance Experts


Bio: Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases by developing the most effective and profitable decision-making strategies. A best-selling author, he wrote Never Go With Your Gut (2019), The Blindspots Between Us (2020), and The Truth Seeker’s Handbook (2017). Dr. Tsipursky’s cutting-edge thought leadership was featured in over 400 articles and 350 interviews in Fast Company, CBS News, Time, Business Insider, Government Executive, The Chronicle of Philanthropy, Inc. Magazine, and elsewhere. His expertise comes from over 20 years of consulting, coaching, and speaking and training experience as the CEO of Disaster Avoidance Experts. His expertise also stems from his strong research and teaching background in behavioral economics and cognitive neuroscience with over 15 years in academia, including 7 years as a professor at the Ohio State University, with dozens of peer-reviewed academic publications. He lives in Columbus, OH, and to avoid disaster in his personal life makes sure to spend ample time with his wife. Contact him at Gleb[at]DisasterAvoidanceExperts[dot]com, follow him on Twitter @gleb_tsipursky, Instagram @dr_gleb_tsipursky, Facebook, YouTube, RSS, and LinkedIn. Most importantly, help yourself avoid disasters and maximize success, and get a free copy of the Assessment on Dangerous Judgment Errors in the Workplace, by signing up for his free Wise Decision Maker Course.

Originally published at on September 5, 2019.

Written by

Best-selling author, consultant, coach, speaker on #decisionmaking and #leadership; CEO, Disaster Avoidance Experts

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