Member-only story

To Make Remote and Hybrid Work Effective, Everyone Needs to Know Where They’re Going

Dr. Gleb Tsipursky
DataDrivenInvestor
Published in
7 min readFeb 21, 2025
Image credit: Andrea Piacquadio/pexels

In a world where the necessity of remote work is transitioning from a temporary solution to a long-term remote/hybrid working strategy, businesses are continually seeking ways to optimize their operations and maintain a cohesive and productive workforce. My conversation with Marco Costa, CEO of Exclaimer, a leading email signature management company, sheds light on the profound insights and innovative practices that are shaping the future of remote and hybrid work that support the company with its global expansion and growth ambitions, attract international talent and its evolving virtual and physical footprint.

Embracing Remote Work: A Paradigm Shift

Like many B2B SaaS companies, the adoption of remote work for Exclaimer was catalyzed by the global pandemic, and expansion into the US market represented more than a mere logistical shift. This transition was not just about moving from physical offices to virtual spaces; it reimagined the organizational structure to fit a new, digital-first world. The company undertook a holistic review of its infrastructure, refining everything from technological tools to communication protocols to ensure seamless operations. This comprehensive overhaul was driven by a commitment to enhancing the collaborative and…

--

--

Written by Dr. Gleb Tsipursky

Expert in #hybridwork #remotework #cognitivebiases. CEO at Disaster Avoidance Experts. Write for Harvard Business Review, Fortune, Inc. Magazine, Time, Forbes.

No responses yet

Write a response